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Truckmakers are looking beyond the vehicle for new revenue


In days gone by, a manufacturer would sell its vehicles through a dealership or other third party and be done. The customer interaction would be negligible, and aside from routine maintenance and ad-hoc repairs, the trail of business would end there. With connected trucks, things are changing: manufacturers are now able to extend their reach beyond the vehicle itself to provide ongoing services and digital solutions, all with the aim of helping fleets and drivers go about their work.

There is money to be made with the connected truck. Customer-facing applications are needed to

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