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Canadiens to release NFT digital collectibles celebrating 2021 playoff run


The Montreal Canadiens are getting into the non-fungible token market, announcing Tuesday they are releasing a line of digital art collectibles to commemorate their postseason run to the 2021 Stanley Cup Final.

The first run will be available for purchase Thursday with additional releases coming out on Thursdays, Saturdays and Tuesdays throughout next month.

Each pack — $25 for the base set and $50 for rare — is expected to include four unique NFTs: three with team artwork, photography and commemorative game tickets from the Habs’ 2021 playoffs, and one with a digital game puck and box score data from one of the team’s 22 playoff games.

“On the heels of an unforgettable season, we’re thrilled to provide fans with a unique way to own a digital piece of history in a format that recalls traditional card collecting familiar to generations,” France Margaret Bélanger, president of sports and entertainment at Groupe CH said in a media release. “In taking this pack-model approach, we’re hoping to make NFT ownership viable to as wide an audience as possible, and allow collectors of all ages and means the chance to participate in this initiative.”

Although no exact quantity was listed, the statement said there will be no more than several hundred packs available per release.

NFTs are the latest collecting trend with stars past and present — from hockey legend Wayne Gretzky to Auston Matthews of the Toronto Maple Leafs — getting in on the action creating unique digital artwork.

The Canadiens reached the Stanley Cup final this year for the first time since winning their record-extending 24th title in 1993 during a surprise run featuring a comeback in seven games over the Toronto Maple Leafs, a sweep of the Winnipeg Jets and a six-game upset over the Vegas Golden Knights. Montreal eventually lost to Tampa Bay in five games as the Lightning captured the Stanley Cup for the second consecutive season.

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