When it comes to viral beauty products, there’s one place to go if you want to know what’s trending right now: TikTok. I’ll admit that I’m still getting to grips with the social media platform, but it’s clearly becoming the coolest platform to spot both fashion trends and beauty ones. So in a quest to get to know the app that I’d previously written off as the domain of Gen Z, I decided to delve headfirst into the world of TikTok beauty to decipher which viral beauty products genuinely live up to the hype.
From lip glosses to Kylie Jenner–approved blushers, I abandoned all preconceptions in an attempt to give you an honest rundown on which of these trending beauty products are worth your cash. After all, a product might have millions of views, but is it genuinely worth making a space for it in your makeup bag? (Spoiler: I’ll make that a firm no for at least one of these products.)
So, in no particular order, keep scrolling for my honest review of 10 of the most popular viral products on TikTok right now.